HOW TO USE MACHINE LEARNING FOR REAL TIME AD OPTIMIZATION

Understanding First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit score to the final touchpoint an individual involves with before taking a wanted action. This attribution version can be helpful for gauging the effectiveness of your brand recognition campaigns.

Comprehending First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit score to the last touchpoint a user engages with prior to taking a wanted action. This attribution model can be helpful for measuring the performance of your brand name understanding campaigns.